AMMI : High Tech Got the Best Shopping
High Tech Mobile Automated Marketing Intelligence or called AMMI (Automated Mobile Marketing Intelligence) of the designer Alvin Chan, which in layman’s terms this means a shopping cart you are really able to bring home your groceries, without you having to leave the house. Then, how do I? In this case it means that you have shopped online, so you do not need to leave home, and your goods will be sent home with the use of advanced technology systems that act as a support between you as a consumer and the supermarket. That is why it is a beautiful gift!
In general, you may think that the term intelligence is often associated with spying activities. However this is slightly different in the business world, because the actual intelligence activities associated with the company seeking information about the activities of competitors. Which if combined, Marketing Intelligence System means a set of procedures and sources used by managers to obtain daily information regarding developments in the marketing environment.
As for the word intelligence it self in the dictionary means “intelligence”. So intelligence is a person who served as marketing in the marketing field. In this case not only smart in thinking is required, but is also keen in seeing the competition that exists.
Marketing intelligence system is part of the marketing information system which is closely associated with the system’s internal records and marketing research firm. Such information may come from within his own company, marketing research consultants, ad agencies, suppliers, customers, even competitor. Intelligence marketing has been widely used professionally by many as a diplomatic tool by companies that are competing. For that competition is created that has been the basis for the development of marketing intelligence, both nationally and globally.
Not only that, the rapid development of technology and cultural changes that occurred simultaneously also requires a marketing intelligence system to capture the interest and taste of the market. Thus, companies can follow the contemporary needs of changing times in society that never-ending. Although in reality, marketing intelligence does not always run smoothly. Since most failures triggered by the planning that is not accurate due to lack or inaccuracy of information and inadequate funding, lack of skilled personnel, as well as the bureaucracy is not good.
via: Yanko Design
Tags: advanced technology systems, automated marketing, marketing research consultants
